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Our Private Labeling Process

Updated: Aug 18, 2021


Over the past 5 years we have gained a lot of experience in providing a private label program for alcoholic beverages where we can take care of the heavy work for our clients.


When working with us businesses can expect 6 stages before receiving product:

  1. Discovery - We want to get to know you and the vision of your brand. What kind of product are you looking for? What is your target consumer? What quantities are you looking to purchase? These sorts of questions will help us help you in the best way possible.

  2. Naming - If you don't have a name in mind for your brand, we can work with you to come up with something unique and attractive. It is crucial with such a competitive beer, spirits, and wine market to have a name that is rememberable and stands out amongst the crowd.

  3. Package Design - We can take care of all the design work for your project. From craft beer can and carton design, to labels and boxes for spirits and wine, we've got you covered. Depending on the complexity and scale of your project, this stage usually takes about 1-2 weeks.

  4. Government Approval - All alcoholic beverage products must received federal TTB approval before beginning production. We will make sure place all require verbiage on your packaging to get this taken care of for you as quickly as possible. This process can take anywhere from 1-3 weeks.

  5. Production - Once approved, your product will be sent off to production. We work with a various number of the best suppliers, from labeling companies to bottling lines, we aim provide you with top of the line quality.

  6. Delivery - Once the production is complete, your product will be shipped to a local distributor.


There is always variation with the creation of any new product, but we strive to stick as closely as possible to this process so that our customers know what to expect when working with us.


Private Label programs are growing and as a private label service provider for craft beer, spirits, and wine, we are thrilled to see that the industry is booming!


Check out the article below from wineindustryadvisor.com that talks all about this latest trend:

https://wineindustryadvisor.com/2021/07/26/why-private-label-is-the-unstoppable-force-of-the-us-drinks-market




Get in touch with us or find out more about our services and brands at cmbeverage.com!





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